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Push Pull Strategy in Business Marketing

Photo by: Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and more. San Diego, CA: Bridgepoint Education, Inc. The three sales strategies...

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OCBC Bank Case Study: An Analysis

Long gone are the days when people had to fight for suitable treatment in the work place. At least for some employees who wake up to go to the old nine to five suitable treatment is a reality where...

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What is the Third Interview for?

Let’s talk about the first, second, and third interview process which is a selection process for many organizations. Gone are the days of immediate hire, or rather, on the spot. It is the case that...

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Performance Evaluation and Standardized Testing

The ideal of performance budgeting carries with it some noticeable flaws. For example, a budget of this type can be seen in the educational venue and the public schools where there is concern with...

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A Call to Amendment: No Child Left Behind Act of 2001

Overview The No Child Left behind Act of 2001, established during the Bush administration would ensure that all children receive fair and equal access to quality education. More specifically, in 2002,...

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